“Big Tech” is a hot topic amougst the many other issues speculating in this country amid the 2020 primary election.
Section 230 is definitely a heavy contender on the Supreme Court’s future docket. 1st amendment rights protection for the “little guys!” Full immunity for the Tech Giants! However, any entity that insinuates hatred and evil should be censored and blocked. Hopefully this will be a win/win situation, so let’s rock the vote!
Let’s create a world were our civil liberties are protected and not dictated. We already lost access to Tik-tok, some not all. However, it’s time to wake up before its too late. Social media has woven itself into the core of lives. Honestly, where would you be without Facebook or IG?
I will never forget the night my campus went “live.” It was just another random Tuesday evening on the yard, (i.e. college campus), until the word begin to buzz; Facebook had granted access to the students at my school. Back then “live” meant your school had access to the platform. Nowadays “live” means ” the world is watching!”
That’s right folks, back in 2004, Facebook only allowed access to college students and the “like” button did not exisit. Nan-nan-boo-boo; sike! (I still wish the “like” button was never brought to fruition, it was more fun that way!)
I can recall being stopped on my way to class by fellow peers in order to talk about Facebook. Boy ole’ boy was Facebook a “big deal” when I was a sophomore in college. Ironically, this was the same year Kanye West released thee “iconic” College Drop Out album. His songs made the college parties litttttt AF! 2004 was dope AF!
We didn’t have “smart phones” back in my glory days (ancient times); basic “cell phones” yes! Basic as in “Nextel Walkie Talkie” phones, lol. Henceforth, when it was time for me to set up my FB profile, I had to do so on a desktop computer (the old joints; with the external CPU.)
One of my closes sorority sister’s lured me from the comforts of my confined college dorm, to the jammed packed “on-campus” computer lab in order to set up a Facebook profile. It was so many people in the computer lab that night, I thought I was at a homecoming party! I must admit, I was quite hesitant when it was time for me to disclose my personal information on the internet.
Many Facebook pioneers made the tragic mistake of placing their actual government names and dates of birth in the demographic fields. Some students were removed from classes during spring 04′ registration because people were able to hack their accounts based off information left on Facebook profiles. I always use a fake DOB and alias name for all my social media profiles.
Back then I had many reservations over facebook, I was very excited about the prospect of being able to connect with college students that went to different schools. I was elated to share pictures from impromptu photo shoots sessions with my homies on the yard (my school was literally in the middle of nowhere).
The thrill of being able to spy on your “on-campus” crush by stalking his profile made me feel very incognito. However, I have always been leary about leaving my personal information on the site because other’s can use it for nefarious activities.
Nowadays, I use Facebook for its sole intended purpose: advertising and marketing. What was once a place for recreational entertainment and latest gossip for me, is now a “tool” that I use to promote my life-style brand. Facebook’s most powerful tools are its multiple algorithms. So let’s break it down.
Each element we interact with while utilizing Facebook is regulated by a programmed algorithm. According to Wikipedia, an algorithm is a finite sequence of well-defined, computer-implementable instructions, typically to solve a class of problems or to perform a computation (Wiki, 2020).
Each algorithmic sequence is built by an engineer using a series of elements, variables, values and boolean logic specific to a particular computer language (i.e. Java script, php, python,etc.) These binary languages are typically stored in the CPU (central processor unit) as 0’s and 1’s.
Therefore when an element is rendered in the system, (i.e. making a post or completing an online survey), computer processors perform complicated calculations by linking multiple binary/boolean statements (techterms.com, 2020).
For example: When a user is accessing the newsfeed element on their profile, each time they touch the screen and interact with a post, by “reacting” or “liking” the subject of the matter; data is converted. The algorithm takes the data and analyzes it. Theorectically, what is inputted by the user will determine what “pops-up” next on the newsfeed.
Keep in mind, “reacting” to something on FB is stored as a bigger value, as compared to simply “liking” something on FB. The more subjects you “react” to will influence what “pops up” on your newsfeed. Comments out weigh reactions.
Therefore, if you want a better outcome in regards to business analytics, you have to be very social on FB. Engage as much as possible. Facebook prioritizes content with high engagement value. Join FB groups in order for your content to show up on other users newfeeds.
To understand the science that gives life to Facebook, you have to understand the sequence of algorithms and how they operate. By far, hashtags #, are my most favorite element to manipulate and control while using Facebook. Each time a user performs a “search engine” operation, keywords/hashtags are converted into boolean/binary expressions and sequence is executed (techterms.com, 2020).
Consequently, if you enter a subject in the search engine field that is not assigned to value, you will receive a syntax error. The laws of syntax are applicable to the world of computer science as well; just not in the same context as written english. Basically, we all have rules to live by!
Each time I post on FB, I am sure to included a long series of #hashtags. I try to push for 25 #hashtags per post on FB, Instagram allows up to 40- 50 #hashtags per post. For whatever reason, FB actually has a small limit on how many tags made per post. I usually use #hashtags that generate alot of traffic such as #covid19, #photooftheday, #beautiful etc.
By placing these tags through out my post, I will increase the chances of work being seen by my intended audience. If a user types in one of the words in my #hashtags into their search engine, my work will appear as a result of the engine search. Also, its very important to develop your own unique hashtag and use it daily.
The more screen time your page/profile generates equates to more ads being conveniently placed on your feed. The more money paid to FB by large corporation in order to advertise on their site equates to more money to FB shareholders. Trust me, there is a method to this madness.
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