Who has the Power?
Many Americans are still completely flabbergasted and mentally exhausted beyond relief by the most recent presidential debate. The United States is in the midst of an economic debacle brought on by a pandemic of epidemic proportion. Without the guidance of sound and responsible leadership, we as a country are drifting aimlessly; like a vessel lost at sea with a unmanned helm. The day after the election, I awoke wondering, who has the true power in this country? Recently, Forbes Magazine published their “World’s Billionaires List.” It’s no secret, Jeff Bezos is the richest man in the world, he also happens to be the CEO of the e-commerce retail behemoth, “Amazon.” He happens to have enough power and influence to contend with any political figure. Let’s explore how his once “small business”, has metamorphosized into a “dynasty-like” empire. My purpose is to highlight how, “dedicated entrepreneurship” can change the political blueprint of your personal life. Henceforth, if you are tired of this world’s politic’s, then build your own!
Build your own World
Back in the year 2000, while you were presumingly illegally downloading music from Napster, Jeff Bezos founded Blue Origin, American privately funded aerospace manufacturer and sub-orbital spaceflight services company headquartered in Kent, Washington (Wikipedia,2020.) The mission of the company is to “develop a future where millions of people are living and working in space. In order to preserve Earth, our home, for our grandchildren’s grandchildren, we must go to space to tap its unlimited resources and energy” (Blue Origin, 2020.)
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.“
— Jeff Bezos
If you learn how to keep them coming back for more, then you are ahead of the game. Amazon knows how to retain customers by producing products that people can’t seem to live without, like Alexa. Simply put, Alexa “is a virtual assistant AI technology developed by Amazon, first used in the Amazon Echo smart speakers developed by Amazon Lab126” (Wiki, 2020.)
Unique Costumer Service Experiences
Amazon definitely leads the pack when it comes to innovative ways to improve a customers purchasing experience. The “e-commerce retail behemoth” recently, debuted the use of “palm readers,” in their “Amazon GO” brick and mortar locations in Seattle. The “Amazon ONE, device uses high-tech imaging and algorithms to create and detect a “unique palm signature” based on the ridges, lines and veins in each person’s hand “(NYPost,2020.) Once the print is scanned and encrypted into the device, the data is assigned to hash value which is used to authorize the release of funds from the account holders bank/e-wallet.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.“
— Jeff Bezos
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